A promotion code or promo code as they are more commonly known, is a code that is associated with a marketing discount. Promotional codes are alphanumeric strings that online retailers offer their customers so they can receive a discount such as in the case of purchasing a bundle of reports. The discount associated with a promo code can apply to individual products or an entire order.
For example, a retailer might tell frequent customers to enter a promotion code in order to receive a percentage discount on their whole order. Promotion codes act as an eligibility requirement for the discount. For example, if a customer purchases a bundle of reports on the MyVehicle.ie website and they receive one or more promo codes, they can then enter the promotion code and the corresponding discount is looked up and applied if the all the conditions of the discount are met.